Definition
to rebrand (a product): to change the name or image (of a product)
rebranding (of a company): the changing of the name or image (of a company)
- "Subject: Jingle guidelines for Outback Cologne Rebranding"
- "As promised, here are the guidelines regarding the Outback Cologne rebranding project"
- "I think it's time we re-branded the Delavigne Corporation."
- "We're trying to rebrand Outback Cologne as a scent that also appeals to urban individuals, university students, young professionals, people who frequent bars and cafés and single men on the dating scene."
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