Definition

to lure: to attract, to tempt, to entice, to draw in verb
a lure: an object which attracts or entices noun
  • "Trial runs in towns with high obesity levels have shown that consumers are likely to avoid unhealthy products if they have a picture of an unhealthy body on them. As part of the new regulations, healthier food options will also feature photos of unrealistic slim body types in an attempt to lure consumers towards these products."

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