Definition

(to ensure) a high demand: (to ensure) popularity, a big market, good sales noun
(Ivana Bümbüm) is in high demand: (Ivana Bümbüm) is very popular, favored, requested, sought after idiom
  • "We should limit the availability of the boxed set to maintain a high demand, but only because we have no other choice."
  • "However, I would imagine that if we are to turn this potential loss into a profit, we should price these boxed sets high, and limit their supply to ensure a high demand."

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