Definition

a campaign: a project, an effort; a battle, a war noun
Mr. Flimshaw's election campaign is not going very well. His attempts to get more voters don't seem to be having any effect.
an advertising campaign (or "an ad campaign"): a series of activities to promote a product or service idiom
to campaign: to organize activities to promote change, to protest, to fight verb

UK: I'm organizing a campaign against smoking.
US: The sales campaign has been very successful - everyone is buying our cigarettes!
  • "We will have a television campaign to accompany the product launch, the cream comes in a tube... Who's got something?"
  • "Enclosed in this pack are some samples taken from the Classic Collection campaign: our key image in Saudi Arabia, and its equivalent in France for comparison."
  • "Susie : Bruno and I have already spoken about this latest Kalvin Krime campaign, and he agrees with me that it's not the kind of thing we want to get involved in."
  • "I want to inform you that we are currently looking for a short jingle to accompany our new radio advertising campaign for Delavigne perfumes."
  • "Once we have hired a subcontractor who is OILS certified, we can incorporate this detail into all subsequent ad campaigns."
  • "Susie puts away her notes on an ad campaign and Horatio closes up the laboratory."
  • "Campaigning for the environment, counting money."
  • "In previous ad campaigns, Outback Cologne was marketed as an extremely masculine scent for the "outdoorsy", "rugged", "manly" type."
  • "For example, I am proposing a grant of $1m to the Marketing Department to fund a Europe-wide campaign aimed at increasing sales of our mid-range collections."
  • "The advertisements are part of Kalvin Krime's campaign for its latest men's fragrance, Washed Up."

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